Dubai Holding and Emaar Properties announced the launch of Dubai Square on July 24, a new retail metropolis in Dubai Creek Harbour that draws on next-generation technology. Dubai Square will be linked directly to the Dubai Creek Tower and an attached plaza through an underground extension. The plaza is a clock-shaped haven of landscaping, palm trees and water features sprawling across half a kilometer of land, containing some 2.6 million square meters of space.
Blurring the boundaries of online and in-mall shopping, integrating indoor and outdoor spaces, and delivering varying social experiences, the all-new Dubai Square is designed for the new era of customers: digital, connected and tech-savvy.
The project is spread across three levels. Skylights, glazed roofs and shopfront windows allow natural light into the facility. Parks, patches of green and lush landscaping will provide a natural balance to state-of-the-art facilities. Special LED technology is set to drive impactful and interactive backdrops and delight customers throughout their journey.
Championing “omnichannel retailing”, the retail development will offer customers a seamless blend of shopping via desktop, mobile or at a retail store. Digital conveniences will include custom-designed mobile apps, quick checkout solutions, search and barcode-scanning applications, radio-frequency identification technology, mobile payments and click-and-collect services.
In addition, Dubai Square’s ground floor features a groundbreaking events arena and a broad spectrum of event spaces on streets and alleys. The first floor has a magnificent four-lane boulevard lined with luxury retail, dining and leisure outlets.
The plans also include live cooking stations, street vendors, festive pop-up markets, grab-and-go F&B offerings and an organic market, assuring consumers are spoilt for choice.
Additionally, an Art District, serving as a crossroads for artists and art lovers from around the world will be implemented on the plot. From tall, Giacometti-style sculptures to small terracotta statues, from permanent exhibitions to ephemeral performance art, from large-scale concerts to one-man shows, the universal language of art will come to life here. In addition to serving as a creative hub for young designers, performers and other creatives, year-round immersive events will integrate retail with dance, drama, literature, painting, music, photography, cinema and other art forms.
The square will be home to the Middle East’s largest-of-its-kind Chinatown, offering a wide range of retail attractions on the league of similar precincts globally. The Chinatown draws on the presence of over 200,000 Chinese nationals living in the UAE and the thousands of tourists arriving annually to the country.
With Dubai being the fourth most-visited destination in the world, the development will also be the closest mega-retail district to millions of visitors passing through Dubai International Airport. In addition to serving the over-3-million population of Dubai, and over 13 million unique transit passengers to Dubai, it will also serve over 2.5 billion people who are up to 4 hours’ flying time from Dubai. It will play a central role in driving retail sales in Dubai, expected to be over US$43.8 billion (AED 160 billion) by 2021, and serving the estimated 20 million tourists to the city by 2020.
A convenient master-planned destination, Dubai Creek Harbour is located along the historic Dubai Creek in the heart of the city. It is only 10 minutes from the Dubai International Airport and the iconic Burj Khalifa by Emaar in Downtown Dubai, and next to the Ras Al Khor Wildlife Sanctuary, which is protected under the UNESCO Ramsar Convention and is a biologically diverse wetland reserve home to migratory birds, including pink flamingos and over 450 animal species.
The master plan includes several residential towers, alongside hotels, retail, green spaces and promenades, a new mosque, and four Dubai Metro links.
With over 7.3 million square meters of residential space, nearly 940,000 square meters of retail precincts, 300,000 square meters of commercial space, over 66,000 square meters of cultural space, 700,000 square meters of parks and open spaces, and 24 hotels with 5,800 rooms, the mega-development will serve as a strong economic catalyst for Dubai. When completed, Dubai Creek Harbour will be home to over 200,000 people, as well as a tourism, retail and hospitality center for the city.
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